And what we can learn from them. The year 2020 hit many businesses hard, with many unable to pick themselves off the ground afterward. The Tech vertical, however, suffered significantly less than other sectors during this economic shift, with some brands even benefiting from the lockdown and being more action-driven…

A Brand Kit is a concise, easily digestible guide to your visual identity. A shorter version of a Brand Book that allows early stage companies to ensure collateral is on brand. Why create a brand kit? Put simply, brands sell better than products. Strong brands with clear purpose and vision are proven to secure funding…

Be it for a company, campaign or product a solid name is the foundation upon which strong impressions are made. It’s an epigraph to your story, designed to attract attention and draw in followers. A poor name may just be considered a bumpy start, but history shows an early hiccup…

Finding the branding firm right for you is hard — almost as hard finding the right date. One may be a friend of a friend very hard to break up with; one will ask for significant commitment upfront; another will ghost you when times are hard. …

One month ago we put our heads together at Wunderdogs to see how we could support our community of founders, creatives, investors and brands in these uncertain times. Enter Wunderline — a professional support line for free, impartial advice on anything and everything. — There’s no denying it, 2020 has been tough. The optimism of early January feels like a lifetime ago and it is hard to imagine normal life returning anytime soon. Yet there is also cause for celebration. …

Whether B2C or B2B all successful innovation-led companies are design driven. — Apple, AirBNB, Dropbox, Slack and GitHub are changing the world of today. Not only due to technological superiority but thanks to beautiful aesthetics, considered user experience and a human-first approach to development. They’ve championed design within their business and in doing so have demonstrated its importance to the next generation…

Strong brands are the result of years of dedication. Deciding to rebrand your business shows a commitment to being relevant: to your consumer and in the market. There are many misconceptions about branding, one of them being a brand is a logo and a slogan. Both are undoubtedly important but they are a small part of a much bigger picture. A brand is a promise between you, your customers, employees, partners and other stakeholders. Brand building is…

Here’s how to choose a rebranding agency that’s right for you There are many reasons to rebrand your business; whether you want to tap into a new demographic, adapt to market changes, shake off your old image as you’ve outgrown your original mission or simply because you never had a solid brand in the first place. Developing a brand is a…

In 2019 Airtasker released a survey of 1000 full-time workers, half of whom worked as part of a fully remote team. The results showed remote workers are more focused, live healthier lives and are generally more productive (losing 27 minutes per day on distractions as opposed to 37 minutes in…